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From entrepreneurs for entrepreneurs

We don't sell theory. We share what works for us.

We operate over 20 of our own hotels and motels in Switzerland, Liechtenstein, and Austria. What we offer you is not an experiment. It is a model that proves every day in our own operations that it works.

Discover our hotels → www.b-smarts.net

The foundation

We did it ourselves

From entrepreneur to entrepreneur

That's exactly who we are. Entrepreneurs who have been operating hotels and motels for over ten years. Not from afar. But every day, with all the challenges you know.

Logic as a foundation for automation

We have purchased the systems. We have developed the automation - from practice, for practice. Every function, every process has been tested, adapted and improved in our own hotels.

Technology that works

You do not have to deal with technology. We bring everything with us - and it works. Because it has to work for us.

Doing it ourselves creates real expertise.

More than 20 own hotels. Over 63 partners across the DACH region. More than ten years of experience in digital hotel management. We’ve encountered virtually every situation — and found a solution for each of them.

This is us

Marco Weishaupt

Founder & Owner

Thomas Plank

Founder & Owner

Peter Ritsch

Head of Market

Bernhard Zindel

CEO b_smart services

Roman Lengwiler

Head of Solutions

Matthias Perathoner

Head of Service Center

Tamara Weishaupt

Marketing & Communications

Daniel Müller

CFO b_smart selection